CASE STUDY · E-COMMERCE BRANDS

Compatibility data structured so an agent can answer 'will this fit?'

A B2B distributor's buyers were starting to arrive through AI assistants asking compatibility and lead-time questions the catalog could not answer. We made the fitment and availability data machine-readable and exposed it through a governed interface.

Unnamed client, B2B industrial distributorAgent-Ready Commerce

How to read these numbers

This client asked not to be named. The engagement shape is real; the figures below are directional estimates pending client sign-off, not audited results. (Directional estimate · client not named)

Top 20%

Of part families remediated first

Ranked by quote volume

~2x

Coverage of answerable fitment questions

Directional; pending client sign-off

0 claims

Published without human review

Compatibility is a liability surface

Half our value was in reps knowing what fits what. Putting that in the data did not replace them, it stopped them retyping the same answer twenty times a day.
Head of digital, B2B industrial distributorAttribution pending client approval

Paraphrased from the engagement and shown without a named person while we wait on client sign-off. We will not attach a name or a title to a quote the client has not approved.

Context

  • A distributor carrying tens of thousands of parts across multiple manufacturer lines.
  • Compatibility knowledge lived with inside-sales reps and in PDF spec sheets, not in the product record.

The problem

  • Agent-mediated buyers asked fitment, minimum-order, and lead-time questions that returned nothing usable.
  • Quoting still required a human to open two systems, so after-hours demand simply went elsewhere.

What we did

01 · Define

Ranked part families by quote volume and scored each on the Agent Readiness Ladder.

02 · Design

A fitment and availability schema per family, plus a read-only agent interface with rate limits and an audit trail.

03 · Build

Agent-assisted extraction from spec sheets with human review on every compatibility claim, feeding a validated product feed.

04 · Measure

Tracked answerable-question coverage on the top quoting families and after-hours request capture.

Product catalogStructured feedsMCP connectorsHuman-in-the-loop reviewAI governance

Tooling shown is what was used in this engagement, not a required stack. We build to the platforms and systems you already run.

What we would do differently

We would set the review SLA with inside sales before extraction started. The review queue, not the extraction, was the bottleneck.

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